For more than 20 years, I've helped travel and hospitality companies grow through strategic partnerships and innovative business models. My experience spans hotels, airlines, ground transportation, online travel distribution, and B2B SaaS, giving me a unique perspective on how to engage with customers throughout the travel purchase cycle.
I specialize in commercialization and strategic partnerships, with a track record of helping organizations identify new opportunities, unlock revenue, and bring innovative ideas to market. Along the way, I've had the opportunity to help shape industry-first initiatives — from building a $200 million ancillary revenue portfolio at Hawaiian Airlines to listing the first Ritz-Carlton hotel on Expedia during the early days of online travel.
After a life-changing sabbatical spent exploring wilderness areas and National Parks across North America, I found a new sense of purpose: helping more people discover the benefits of spending time outdoors. That experience inspired the launch of Outside Inn Consulting, where I bring decades of hospitality and travel industry expertise to the outdoor hospitality sector.
Today, I help outdoor hospitality operators grow occupancy, develop meaningful partnerships, and build sustainable strategies for long-term success. I bring the commercial expertise of large travel brands together with a genuine passion for getting people outside.
Tamara JohnsonOwner, Reverie Retreat